As part of its commitment to social responsibility, BT created MyDonate — a not‑for‑profit fundraising platform designed to give charities every penny of what supporters contributed. Unlike rival services that took a cut, MyDonate passed 100% of donations directly to causes such as Cancer Research UK. To extend that ethos of generosity and simplicity, BT asked us to design a bespoke mobile app tailored for fundraisers. The result was an elegant, intuitive tool that let users track their events, targets, and donations at a glance — bringing clarity and ease to every stage of their fundraising journey.