Tech for good. What does that mean for us? Most design work serves commerce. Some design work causes harm, or is designed to intentionally mislead. We're interested in a third thing — work where the measure of success includes what it does for the people it reaches.
Too much of the digital world is designed to extract value from people rather than deliver it to them — to keep them scrolling, clicking and buying, regardless of whether any of that serves their interests.
For us, good work leaves people better off for having encountered it — whether that's a brand that gives an organisation a clearer, more honest voice in the world, or a digital experience that leaves people better informed, better connected to something that matters to them, better able to make decisions about their health, their money, their education, their world. That's the standard we hold our work to — and it's why the projects we're most proud of are the ones where the outcome genuinely mattered to the people it reached.
At its core, our work is about connection.
Connection is how positive impact happens. When people can access the right information, understand an organisation's purpose, or navigate a complex system with ease — that's when design does genuine good in the world.
We align brand, design and technology to make those moments of connection possible — translating complexity into clarity, and turning interactions between organisations and the people they serve into something meaningful for both sides.
We’re pragmatic in how we work, and flexible in how we collaborate.
Every organisation has its own rhythms, tools, and constraints. Rather than imposing a rigid process, we adapt to what already works — using the platforms and workflows our clients prefer. This makes collaboration easier, communication clearer, and progress faster.
Experience gives us strong opinions about what works in practice. We’re comfortable offering direction, and challenging assumptions when it helps move things forward.
But we’re not dogmatic. We listen closely, respect our clients’ knowledge of their audience, and approach every project as a shared process of making something clearer, better and more effective.
We want to have a
good time.
We do our best work when the collaboration is genuinely enjoyable — and we think that shows in the result. We bring energy, good humour and a lightness of touch to every project, because the work goes better when everyone involved is having a good time making it.
Founded in 2007, Howoco has built enduring customer relationships that have stood the test of time and change.
We are a London-based agency with a focused senior team of experienced specialists, spanning expertise across branding, UX and UI design, content creation, front and back-end development. We have a solid background in branding, having worked with some of the UK’s largest corporations in brand creation and implementation.
CLIENT LIST
Clients include: BT, BAM, United Nations UNFCCC, Pictet Wealth Management, Poetry by Heart, Department for Education, NiCE AI Software, NHS, AG Barr, Délice de France, Imperial War Museum IWM, National Grid, Openreach, Historic England, The Poetry Archive, National Poetry Day, Glyndebourne Opera, The Folio Society, Plusnet, WGSN and Legatum Institute.
