Poetry By Heart
AI images creation
Each year, we’re commissioned by Poetry By Heart to create AI-generated imagery for their annual calendars and posters, distributed to schools across the UK. Each new selection of poems brings its own atmosphere, ambiguity, and emotional undercurrent.
Together, we explore how these poems might exist visually — not as literal interpretations, but as fragments of a mood. The aim is always to preserve a sense of the otherworldly, leaving just enough unsaid for students to form their own mental pictures, rather than prescribing a single way of seeing.
Working closely with the Poetry By Heart team, we shape each image so it remains true to the spirit of the poem. We used a mix of AI tools including Firefly, Kling, Midjourney and Photoshop to create these images.
Services
Branding
Art Direction
AI asset creation
Automated design assurance
"The Door" by Miroslav Holub
"Go and open the door.
Maybe outside there’s
a tree, or a wood,
a garden,
or a magic city."
"Finding Your Stone" by Oliver Senior
"Hold over a flame.
If the thread doesn't burn
you've found it: a power stone."
"The Song of the Smoke" by W.E.B. Du Bois
"I am the Smoke King
I am black!
I am cursing ruddy morn,
I am hearsing hearts unborn"
"Seashell" by James Berry
"Moon rise from ancient depths
in ocean sighs"
"Passing The Time" by Caroline Bird
"I’ve knitted a multicoloured jacket for every woodlouse
in the park. But what can you do?"
"As Imperceptibly as Grief" by Emily Dickinson
"A Quietness distilled
As Twilight long begun,
Or Nature spending with herself
Sequestered Afternoon —"
"The Eggshell" by Rudyard Kipling
"The wind took off with the sunset –
The fog came up with the tide,
When the Witch of the North took on Egg-shell
With a little Blue Devil inside."
"A Ballroom For St Bernards" by Kit Wright
"Head to head
And paw to paw,
The big St Bernards
Tread the floor."
"Equilibrium" by Theresa Lola
"He broke bread, sipped on fresh orange juice.
The pause between each sip elongated and I knew"
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attended the Grand Finale at Shakespeare's Globe in London South Bank in 2025.
