Platform for national poetry recitation competition
A key learning gateway for the Department of Education
Poetry By Heart is an annual national competition which inspires schools and students to recite poems by heart. Schools holds their own competition events, escalating to regional heats. The winners of these rounds will go head to head in a national final event where all contestants perform their pieces on stage.
Every year, contestants will chose three poems to learn and perform: two from an anthology timeline and another from a themed showcase. This online resource will become an invaluable teaching aid for the participating schools.
Project
Brand identity, front-end UX, design and development
Platform
Wordpress CMS
Client
Poetry By Heart
An overall approach to the site is to avoid the 'heritage' look prevalent in poetry websites. We want to create a platform that is accessible and modern in outlook that appeals to a younger audience.
We also try to create a visual experience that is suggestive in mood but not prescriptive in representation. We feel that the reader should arrive at their own interpretation of individual pieces.





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